FoxiMedical and clinic photography guides
Clinics, dentists and aesthetic practices — clinical photography and marketing imagery where accuracy is a regulatory matter, not a style choice.
4 guides
Photographing New Equipment So It Means Something to Patients
How to photograph a scanner, laser or imaging unit so patients understand it - pairing it with an in-use shot, handling glare, and captioning without claims.
Ten Things That Make a Genuine Before-and-After Look Faked
The capture mistakes that cause real clinical results to be doubted online, and the one-line protocol change that fixes each one.
What Actually Identifies a Patient in a Photo
Cropping out a face does not anonymise an image. The identifiers clinics miss - tattoos, jewellery, reflections, metadata - and why de-identified is not anonymous.
Aesthetic Clinic Marketing Images and the Claims They Make
How a campaign image makes a claim as strongly as text, and why aesthetic advertising imagery is a heavily regulated area to check locally.