FoxiFashion and boutique photography guides
Boutiques, resellers and independent labels — apparel photography where colour accuracy and honest fit drive the return rate.
4 guides
When the colour on screen is not the colour in the box
Where apparel colour goes wrong between your shop light and the buyer's screen, how to shoot with a neutral reference, and what the photo cannot carry.
Photographing children's clothing without photographing children
Flat lay, child mannequin and hanger approaches that still convey fit and scale, plus what consent and framing involve when you do use a child model.
Shooting a boutique lookbook in your own shop after closing
How to plan, shoot and sequence a seasonal lookbook in your own boutique in one evening, with no studio and no budget.
Small accessories: belts, hats, scarves and sunglasses
How to style belts and scarves so they read as garments, shoot hat shape properly, keep your reflection out of sunglasses and give small items real scale.