Agency and freelancer photography guides
Marketing agencies, studios and freelancers — producing client imagery at volume across accounts that all look different.
3 guides
Presenting Before-and-Afters Without Overselling
How to build fair before-and-after comparisons for clients and prospects: matched crops, honest befores, clear labelling, and formats for slides, web and phone.
Building Case Study Imagery Clients Let You Publish
Secure publication rights at kickoff, what to show when the client cannot be named, and how to build coherent case study visuals from a year of retainer work.
Writing an Internal AI Usage Policy for Client Image Work
A one-page tiered AI policy for agency image work: what is always fine, what needs sign-off, what is prohibited, plus client opt-in and confidentiality checks.